Assistance program

General Business Support

Flexible assistance for marketing, technology, professional services, growth expenses, and other approved operating needs.

Simple contribution experience

Short business application

One or more awards per cycle

Eligible uses

  • • Marketing
  • • Technology
  • • Professional services
  • • Approved growth expenses

Requirements

  • • Active operating business
  • • Need falls outside focused programs
  • • Clear operating benefit

Current cycle

Q4 · 2026

Raising and applications Oct 1 – Dec 21, 2026 · opens the day it’s funded

Raising until Dec 21 · opens the day it’s funded

Decisions consider need, fit, readiness, and available assistance.